General:
* Promote: This is a common synonym that focuses on raising awareness or popularity.
* Market: This emphasizes the process of selling or publicizing a product or service.
* Publicity: This refers to the act of drawing public attention to something.
* Disseminate: This emphasizes the spreading of information widely.
* Communicate: This is a very general term that simply means to share information.
More specific:
* Brand: This focuses on building a recognizable and appealing image.
* Influence: This emphasizes the goal of persuading people to think or act a certain way.
* Persuade: This directly implies the aim of convincing people.
* Advocate: This implies promoting a particular cause or idea.
Figurative:
* Showcase: This suggests highlighting the best features of something.
* Extol: This implies praising or celebrating something.
The best word to use will depend on the specific context and the effect you are trying to achieve.