Here's why:
* Transactional Analysis (TA): Developed by Eric Berne, TA focuses on understanding interactions between people in terms of "transactions" – exchanges of verbal and nonverbal messages. The principle "You cannot NOT communicate" is central to TA because it highlights that even silence, body language, and inaction convey meaning.
* Transactional Communication: This is a broader term that encompasses any type of communication exchange between two or more parties. While the idea of "You cannot NOT communicate" aligns with the principles of transactional communication, it is specifically attributed to TA.
Therefore, while the statement "You cannot NOT communicate" is a crucial element of transactional communication in general, it is most strongly associated with the Transactional Analysis (TA) model.