* Personification: This is the most common and general term. It refers to any instance where human qualities are attributed to non-human things, including animals, objects, or abstract concepts.
* Zoomorphism: This term specifically refers to giving animal characteristics to human beings or other non-animal entities. It can be used to emphasize animalistic qualities, like strength, cunning, or savagery.
* Anthropomorphism: This term is similar to personification, but it specifically refers to giving human-like qualities, emotions, and behaviors to animals or inanimate objects.
* Animalization: This term is less common, but it specifically describes the act of transforming something into an animal, either literally or figuratively.
Ultimately, the best term to use depends on the specific context and the intended effect.