It can refer to a wide range of creative expressions, including:
* Fine arts: Painting, sculpture, photography, etc.
* Performing arts: Music, dance, theatre, etc.
* Literature: Novels, poetry, plays, etc.
* Film and television: Movies, documentaries, TV series, etc.
* Design: Graphic design, fashion design, architecture, etc.
It can also be used in a broader sense to refer to any skill or craft that requires creativity and technical mastery.