Here's why:
* "Making words have color" is a figurative expression. It implies making language more vivid, interesting, and impactful. It doesn't refer to the literal color of words.
* "Adjective" is a grammatical term. Adjectives are words that describe nouns (people, places, things). While some adjectives can describe color ("red," "blue," "green"), many do not.
Here's a better connection:
* "Making words have color" can be associated with using descriptive language and imagery. This is where adjectives play a crucial role! They are used to paint a picture with words, making language more vibrant and engaging.
Example:
* "The dull gray sky" is a simple description.
* "The brooding, charcoal sky" is more descriptive and impactful. The adjective "brooding" and the comparison to "charcoal" create a richer image.
In conclusion: While the slogan doesn't directly use the word "adjective," it emphasizes the power of descriptive language, which is where adjectives play a vital role.