General:
* Upselling: This is the most common and direct term, meaning to encourage a customer to purchase a more expensive or higher-quality product or service.
* Cross-selling: This involves suggesting products or services related to the customer's initial purchase, broadening their scope of use.
* Value-added services: This emphasizes the benefits the additional offerings provide to the customer.
* Expanding the scope: This focuses on increasing the customer's engagement with your business.
More specific:
* Providing complementary services: This highlights how additional services enhance the customer's initial purchase.
* Offering bundled packages: This suggests a combined set of products or services at a special price.
* Introducing new solutions: This emphasizes the innovative nature of the additional offerings.
* Tailoring solutions to specific needs: This focuses on providing personalized recommendations based on the customer's individual requirements.
The best word or phrase will depend on the specific context and the type of products or services you are offering.