Here's what it usually includes:
* Headline: A catchy and attention-grabbing phrase that summarizes the key theme or topic of the issue.
* Brief description: A concise overview of the main articles, features, and interviews featured in the issue.
* Key highlights: Mentioning any prominent names, special events, or exclusive content that will be included.
* Call to action: Encouraging readers to engage with the publication, whether it's reading a specific article, visiting the website, or subscribing.
Purpose of an editorial liner:
* Attract readers' attention: It acts as a quick snapshot of the publication's content, enticing readers to explore further.
* Highlight key themes: It provides a glimpse into the overall focus and editorial direction of the issue.
* Promote specific content: It can call attention to particular articles or features that the publication wants to emphasize.
* Increase engagement: It can encourage readers to delve deeper into the content and interact with the publication.
Essentially, an editorial liner is like a mini-advertisement for the magazine or newspaper itself, aiming to spark interest and encourage readers to engage with the content.