There's a possibility it could be a specific term used within a particular industry or organization, but without further context, it's difficult to provide a definitive definition.
To help me understand what you're looking for, could you provide some more information? For example:
* Where did you encounter this term? Was it in a specific article, book, or website?
* What context was it used in? Was it related to writing, marketing, or something else?
* What do you think it might mean?
With more information, I might be able to give you a more relevant answer.