Communication:
* Clarity: The writing should be easy to understand and follow.
* Conciseness: The writing should be to the point and avoid unnecessary words or phrases.
* Accuracy: The writing should be factually correct and supported by evidence.
* Relevance: The writing should be relevant to the intended audience and the purpose of the writing.
Engagement:
* Interest: The writing should be engaging and hold the reader's attention.
* Persuasion: The writing should be persuasive and convince the reader to agree with the writer's point of view.
* Inspiration: The writing should inspire the reader to think, feel, or act in a certain way.
Impact:
* Inform: The writing should provide the reader with new information or knowledge.
* Educate: The writing should teach the reader something new.
* Entertain: The writing should provide the reader with enjoyment.
* Motivate: The writing should motivate the reader to take action.
Specific goals can also include:
* To tell a story: This might involve vivid descriptions, interesting characters, and a compelling plot.
* To provide instructions: This requires clear, concise language and possibly visual aids like diagrams or images.
* To analyze a topic: This often involves research, critical thinking, and logical arguments.
* To persuade an audience: This relies on strong arguments, evidence, and appeals to logic and emotion.
Ultimately, effective writing aims to connect with the reader on a meaningful level, whether that's by informing, persuading, entertaining, or inspiring them.