* Ethos: Appeal to credibility or character. This is about establishing trust with the audience by demonstrating your expertise, knowledge, or good character. Think of a doctor recommending a certain treatment.
* Pathos: Appeal to emotions. This is about connecting with the audience's feelings, values, and beliefs. A powerful speech about injustice might use pathos to inspire action.
* Logos: Appeal to logic or reason. This is about using evidence, data, and logical arguments to persuade the audience. A scientific paper explaining a new discovery would rely on logos.
Let me know if you'd like more detail on any of these appeals, or if you have a specific example in mind!