Here's a breakdown of what that means:
* Who are they? This includes their age, gender, education level, profession, interests, and cultural background.
* What are their needs and desires? What are they hoping to gain from your communication?
* What is their level of knowledge about the topic? Do they need a lot of background information, or can you assume they already have some understanding?
* What is their attitude towards the topic? Are they interested, neutral, or skeptical?
Once you have a clear understanding of your audience, you can then consider:
* Formal vs. Informal: Do you need to use formal language or can you be more casual?
* Technical vs. General: Do you need to use specialized jargon, or should you stick to more common language?
* Connotative Meaning: Words have connotations - emotions or associations that go beyond their dictionary definition. Choose words that evoke the desired response from your audience.
* Figurative Language: Consider the use of metaphors, similes, and other figurative language to make your writing more engaging.
By taking the time to understand your audience, you can choose words that will connect with them, engage them, and persuade them to your point of view.