* Sensory overload: Using sight, sound, touch, even smell to create a realistic and engaging environment. This is common in VR and AR experiences.
* Interactivity: Allowing the user to participate and influence the experience, creating a sense of agency. This can be seen in video games and interactive installations.
* Storytelling: Engaging the user emotionally and intellectually through a narrative, making them feel a part of the story. This can be found in immersive theatre, film, and even books.
Examples of immersive experiences:
* Virtual reality games: Players are transported into a virtual world, feeling like they are physically present.
* Interactive museums: Exhibits encourage exploration and engagement, making visitors feel like they are actively participating in history.
* Immersive theatre: Audiences are surrounded by the performance, making them feel like they are part of the action.
* Art installations: Large-scale, sensory installations that invite viewers to interact and explore.
In short, "immersive" means to be completely drawn into an experience, feeling like you are a part of it, rather than just observing it.