General synonyms:
* Practical science
* Engineering (if focusing on technology and design)
* Technology (if emphasizing practical applications)
* Technology transfer (if focusing on the transfer of knowledge to practical use)
* Industrial science (if emphasizing application in industry)
More specific alternatives:
* Applied research (if focusing on the research that leads to practical applications)
* Technological innovation (if emphasizing the creation of new technologies)
* Scientific application (if emphasizing the use of scientific principles in practical settings)
* Translational research (if focusing on the transfer of research findings to real-world applications)
* Clinical science (if focusing on the application of science in medicine and healthcare)
The best choice depends on the specific context and what you are trying to emphasize.